strategy+business offers three interesting articles on innovation:
1) how innovation in management drives productivity growth;
2) how disruptive innovation can change healthcare;
3) what an innovation architect does.
New York Times article details Steve Ballmer’s pronouncements on Microsoft’s turn toward cloud computing, and seeing it as a platform for both social and business innovation.
An article in The Guardian discusses the mistakes made by the BBC in its “panicked digital expansion” that have led to its scaling back.
The Wall Street Journal interviews 3M’s CEO about the company’s strategy for finding innovations at the “bottom of the pyramid” and inspiring creativity.
Knowledge@Wharton article highlights points from an innovation conference on how multinationals collaborate with people outside their “borders” not only to develop new products but also to help commercialize them.
Ad Age article on Pepsi’s Refresh Project, a non-traditional marketing strategy combining digital and social media that is being closely watched by the industry.
McKinsey Quarterly article on how companies engage with knowledge brokers — people from other companies or industries willing to share relevant expertise and tacit knowledge — to innovate their business processes.
Wired article on Harvard researchers teaming up with InnoCentive in a bid to widen the scope of both questions and solutions to a medical problem.
Knowledge@SMU features a nice article on creativity that talks about the difference between knowledge and “idea perception,” explains the equation idea=p(k+i), and connects imagination with real-life applicability.
