Wired article on Harvard researchers teaming up with InnoCentive in a bid to widen the scope of both questions and solutions to a medical problem.
Knowledge@SMU features a nice article on creativity that talks about the difference between knowledge and “idea perception,” explains the equation idea=p(k+i), and connects imagination with real-life applicability.
Our new case study on pfizerWorks, an innovative service that allows Pfizer’s employees to outsource the boring parts of their jobs, has just been published and is now available for purchase via IESE Publishing (link below).
About the case
The case follows Jordan Cohen, the architect behind pfizerWorks, through the five years it took him to build the service from a loose idea into a large-scale, highly innovative service offering, all while working inside the world’s largest pharmaceutical company. Through the work of Cohen and his team, the case highlights the special demands faced by innovators in large companies, including the need for trust-building, the ability to navigate internal politics, and the process of selling your ideas to internal stakeholders.
The case also yields unique insights into the challenges and opportunities of using global sourcing from countries such as India, as well as the possibility of using technology to radically enhance the productivity of knowledge workers.
Where to get it
The case study can be found here: Jordan Cohen at pfizerWorks: Building the Office of the Future
Our video interviews with George Lucas, Gary Hamel and others from the World Business Forum in New York are now available online at IESE’s website:
http://www.iese.edu/en/ad/Marketing/WBF2009/Mailing-WBF.html
You can also see Paul Krugman and Pedro Videla discuss the economy, CEO of Saatchi & Saatchi Kevin Roberts talk to Johanna Mair, and more. Notice that on your first visit, you have to fill out a form to get access to the videos.
Financial Times article discusses Prof. Josep Valor’s case study on Sports Illustrated’s digital venture, which illustrates “how the current digital, technological revolution is changing the face of traditional business models.”
Wired article about the good and the bad discovered in experiments examining the influence of groupthink.
New York Times article points to how business schools are expanding their curricula to incorporate more innovative and integrative thinking.
The third issue of IESE Insight Review, IESE’s management journal, is out now. Articles of interest include Amy Shuen and Sandra Sieber on collaborative innovation.
Also, Sandra Sieber recently conducted a continuous education session in New York titled “Google and the Future of the Digital Landscape.”
Guardian article on how augmented reality applications can be used in journalism includes video examples.
BusinessWeek article on the internal steps taken by the Mars company in developing customized M&Ms.
