Two sites provide insight into changing perspectives on social networking and the power of the internet. Music guru Mike McCready asks a simple question – what does it take to break an artist? The early promise of internet innovation in the music business allowing artists to bypass the big labels thus heralding a new era of musical entrepreneurship is still nothing more than promising. Mike says that innovators have mushroomed everywhere but not among artists as expected but rather around promoters who now run with smaller teams and smaller, more profitable gigs. The idea that you could sit at home and almost casually generate a hit seems very unlikely now. The reality is different and with ongoing concerns of privacy on sites such as Facebook one wonders if the buzz has gone off the whole concept of social media.