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The ‘big insight’ model of creativity is wrong; creativity comes from the outside, and you can increase your chances of getting good ideas by immersing yourself in new environments. We have published a short article on the subject in IESE Business School’s alumni magazine – a special edition with a focus on IESE’s new campus in New York.

You can get the article in PDF or get the Spanish-language version (full magazine).


On May 4-8, we are running the Creative Cultures program in New York, focused on managing innovation and creativity in organisations.

The 3½ day program is being run in conjunction with the World Innovation Forum which the course participants will take part in. See the program details and the press release for the program.