Innovation as Usual coverOur new book “Innovation as Usual: How to Help Your People Bring Great Ideas to Life” is coming out on Harvard Business Review Press in March.

The book focuses on how you can make other people innovate, and is aimed at leaders who work in regular organizations and has to make innovation happen as an integrated part of the day-to-day work.

Visit the book’s Amazon page to see more about our framework.





Advance praise for Innovation as Usual

Vijay Govindarajan, Professor, Tuck School of Business at Dartmouth College; bestselling author, Reverse Innovation
“This book is about an idea whose time has come. An eminently practical guide on how to convert innovative ideas into commercial success.”

Jørgen Vig Knudstorp, CEO, The LEGO Group—
Innovation as Usual shows you how to make innovation happen within your team on a regular basis. A rich and fascinating read.”

Jessica Jackley, Cofounder, Kiva; venture partner, Collaborative Fund—
Innovation as Usual is packed with powerful ideas and practical advice for aspiring innovators. A great guide for people who want to make the world a better place.”

Jacob Holm, President and CEO, Fritz Hansen A/S—
“I’ve been looking for this book for a long time! Innovation as Usual provides an easy-to-implement process on how to organize the innovative instincts of the people in your company.”

Frans Johansson, CEO, The Medici Group; author, The Medici Effect and The Click Moment
“The authors challenge the notion that innovation cannot happen as part of every leader’s day-to-day responsibilities. It is packed with vivid examples and great tactics to ensure consistent execution of exciting new ideas for any leader within an organization. Great read!”

Joergen Bardenfleth, Strategy Director, Microsoft International; Chairman, Symbion—
“If you are tired of reading about innovation as fluffy stuff and want to create results by doing new things, this is the book for you.”